Created on March 15, 2001 (World Consumer Day), the Akatu Institute is a non-profit non-governmental organization that works to raise awareness and mobilize society for conscious consumption. The activities are focused on changing consumer behavior and are carried out from two fronts of action: Education and Communication, with the development of campaigns, content and methodologies, research and events. Akatu also works together with companies that seek paths to the new economy, helping to identify opportunities that lead to new models of production and consumption, that respect the environment and well-being, without neglecting prosperity.